Bedfordview now firmly in the luxury league

Bedfordview’s reputation as Ekurhuleni’s area of choice for wealthy professionals, executives and entrepreneurs continues to grow, as an increasing number of ultra-luxury properties in the upmarket enclave sell for R9m and more.

This immaculate four-bedroom family home in Bedfordview was recently sold by Harcourts for R7,8m. It boasts many luxury features such as motorised curtains, wall mounted TVs, fitted appliances, under-floor heating, air-conditioning, heated pool, three-phase generator, borehole, heated dog kennels, landscaped and irrigated garden, security guard room, entertainment area with sauna, jacuzzi and braai. It also has a separate one-bedroom cottage, staff accommodation and five garages.
That’s the word from Nicholas Kempen, owner of the Harcourts franchise in Bedfordview, who says: “The local real estate market has shown consistent growth over the past 24 months, in which the average price for free-standing homes here increased by about 4% to just overR3,2m.
“And while this may seem low compared to the national average house price growth of 6,8%, in Bedfordview we are not dealing with your “average” SA home so the increase has come off a much higher base.”
Many of the ultra-luxury properties that are breaking the R9m barrier in this area, he says, offer 700sqm to 1000sqm under roof,the latest home technologies, exceptional finishes and cutting-edge design.
“Prices for such homes currently on the market in fact range all the way up to R30m, and each has a distinct character and architectural style, varying from sleek, modern designer homes with exceptional views, to executive clusters with classical embellishments, sweeping staircases, gyms and grand reception rooms.
“Buyers in this bracket can also afford - and demand - luxury in the form of Scavolini kitchens, for example, and marble finishes, rare timbers and even heated dog kennels.”
Kempen says those who purchase such high-end properties in Bedfordview are generally the owners of successful businesses that have moved to the area’s burgeoning office sector, or those who want to live close to their manufacturing businesses in the nearby industrial areas.
“They favour locations that offer views to the North overlooking Bedfordview towards Sandton, boomed-off roads with security checkpoints, a high degree of privacy and easy access to one of the many top schools in the area.
“It is also becoming more common now for such buyers to demolish older homes in prime locations and replace them with contemporary dwellings that are customised to their requirements.”
Most buyers here, he says, have families and are also attracted by the many excellent schools in the area, including includingBishop Bavin, Reddam House, Saheti, St Andrew’s and St Benedict’s, as well as the renowned Jeppe high schools in neighbouring Kensington.
“In addition Bedfordview still a vibrant café culture, and a quick drive through its leafy streets on a Saturday morning will reveal a health conscious, family-orientated demographic with an appreciation for the high-end fashion, sports cars and entertainment available at the Bedford Centre and the Eastgate mall, which is expanding to cater for the influx of upmarket customers moving in.”

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