New Sea Point development meets high demand for luxury living

As South Africa’s pool of middle to high earners grows, so does the demand for beautiful properties in the country’s most sought-after neighbourhoods - especially properties under R5 million. But the supply in this sector on the Atlantic Seaboard has traditionally been severely limited.

Unveiling its 17th development in just over two years, Signatura, John Rabie’s private label property development group, continues to ride the crest of this new wave of investors and homeowners seeking property in the Atlantic Seaboard.

The latest addition to Signatura’s successful portfolio is The Brittany, an apartment block in High Level Road, which is perfectly designed to meet the increasing demand for new-style luxury living near the ocean and in close proximity to the city.

The latest project priced from R3,5-million features 8 luxury 3 and 2-bedroom, 2 bathroom apartments with sweeping terraces as well as a spectacular penthouse offering views of the Atlantic Ocean and Signal Hill. Each apartment has two secure basements, fibre-optic connectivity and top notch security systems monitored by CCTV cameras.

The apartments have access from both High Level and Calais Roads and border the picturesque Mount Nelson Steps.

John Rabie says with the Cape Town property market in an upward trend, many buyers are being left disappointed.

“There is still a dearth of quality properties available in the top locations. Because of limited space in this sought-after area, it is very difficult to find properties which tick all the boxes in terms of location, appearance and price.

“We have found that demand has stepped up significantly both from buyers looking to get a foothold in high growth areas as well as investors who are getting into the market in the wake of the rising property cycle.

“We anticipated the upswing some time back and recognised the huge gap in the market for convenient, well-situated and beautiful new homes and apartments. To meet this need, we have already developed close to R600-million of new developments in Sea Point, Greenpoint, Fresnaye and the City Bowl which are almost all sold out.”

The Signatura brand has become synonymous with trendsetting, well-designed residential projects for modern living in sought after urban areas. Most recent projects in Sea Point include Azzurri and the Sentinel, The Richmond, The Reserve and the Chelsea in Greenpoint and 53 on Kloof, The Residence, The Address and Algarkirk in Fresnaye.

He says it remains very important to get the product right and understand what buyers want.

“We understand the luxury segment particularly well and have become renowned for our quality projects in this market specifically. We have been able to build up a very successful track record and have plans to continue to bring new opportunities to the market to meet demand.”

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