Home staging can create buyer appeal

While nothing new to the real estate market, the trend of home staging has seen an increase in popularity among sellers who want to create the optimum buyer appeal when placing their home on the market, says Adrian Goslett, CEO of RE/MAX of Southern Africa. 

He notes that preparing and getting the home ready for sale can have a very positive effect on potential buyer’s opinion of the property and home staging is just one of the ways that sellers can do this.
“It goes without saying that every seller wants to sell their home in the shortest possible time frame for the best possible price. In order for the seller achieve this, they need to make their home as appealing as possible to the highest number of potential buyers in the market. Estate agents use home staging as one of their marketing tools by highlighting the home’s best features. Essentially it is preparing the home for sale by using techniques that focus on improving the property appeal and transforming it into an attractive and welcoming space,” says Goslett.
A prime example of staging is a retail shop’s display window, where mannequins are used to allow the person looking in the window to see themselves wearing the clothes or using the product displayed. Goslett notes that home staging is similar in that it aims to showcase the home’s best qualities and entice the potential buyer to see themselves living in that home – it creates aspirations. 
“It is possible to have a home professionally staged by a skilled staging specialist, however this will come at a cost,” says Goslett. “Professional staging can include the rental of furniture or artwork, buying paint or wallpaper, as well as products that may be required to fix certain defects such as cracks in the wall or sanding wooden floors.”
He notes that sellers who would like to avoid the cost of a professional stager can make simple changes to their home themselves that could create a big impact. “There is a number of websites, television shows and other forms of information available to homeowners to assist them in making the most of their home and getting it ready for show day,” adds Goslett. “The home must be clean, inviting and exciting for potential buyers to view. The object is for buyers to not only want the home, but want it more than any other homes for sale in the neighbourhood.”
He notes that the initial step is to ensure that all clutter or unnecessary items are removed or packed away. “The idea is for the buyer to be focused on the property itself and not the items inside of it. If a room or space is overcrowded, be sure to remove some furniture to open the space up a little. If possible it is good to reduce the amount of items in the house to around half - so be ruthless in the selection of items. Hiring a storage unit while the home is on the market will help in storing pieces that the seller wants to keep, but don’t want in the house,” says Goslett.
He explains that with less clutter in the home, the spaces will appear bigger and will be easier to clean. “With less in the house it will be easier to have the carpets professionally cleaned, which will make a big difference and will leave the home smelling great. Taking the curtains down and washing them will also add to the pleasant aroma of the home. Fresh or new bedding will go a long way in sprucing up the bedrooms and having them look their best on show day,” adds Goslett.
According to Goslett, the way the home smells can have a huge impact on the sale of the home as good smells can conjure up positive emotions, while bad odours on the other hand will put potential buyer off. For example, nothing beats the smell of freshly brewed coffee or freshly baked bread on a show day – it is a really inviting smell to most people, Goslett explains.
Once the property has been de-cluttered, cleaned and smells good, the seller can start looking at possibly painting the walls, and rearranging the furniture. It’s best for each room to be as open and bright as possible. As a general rule the curtains or blinds should be open to let in as much light as possible and the lights should be turned on.
“It’s not always that big changes that make the most impact, sometimes it’s the little things that make all the difference. This includes things like ensuring the pool is blue and sparkling or that the lawn has been mowed. Small defects should be attended to such as replacing a cracked window pane or broken door knob,” says Goslett. “A nice touch is some fresh flowers on display, a welcome mat or fresh fruit in a bowl in the kitchen – all these little things combined will add to the appeal of the home and impress potential buyers,” he concludes.

  Comment on this Article

  Please login to post comments

Post to my facebook wall
Characters remaining

    Latest Property News
    • 19 Jan 2018
      Extending from Randfontein in the west to Roodepoort in the east and including the towns of Krugersdorp and Magaliesburg, the West Rand has a plethora of property available to residents who choose to make this unique area their home.
    • 19 Jan 2018
      When it comes to financial planning, doing the work to ensure you’re prepared for unexpected emergencies is just as important as ticking off your other goals and New Year’s resolutions. The beginning of the year is also the perfect time to review your various insurance policies.
    • 19 Jan 2018
      No surprises at the first Monetary Policy Committee of 2018, as Reserve Bank Governor, Lesetja Kganyago, announced that the interest rates would stay at their current levels.
    • 18 Jan 2018
      The Southern Suburbs make up some of the most popular residential areas in Cape Town, comprising charming groups of suburbs which lie to the south-east of the slopes of Table Mountain. It is seen as the city's most expensive residential neighbourhoods with a choice of various private schools, upmarket eateries, wine estates, beautiful homes and trendy apartments.
    • 18 Jan 2018
      New year, new goals! If you’ve resolved to purchase your first property in 2018, then this 6-step guide from the Rawson Property Group is a must-read. It will help you navigate and simplify what is often be seen as a confusing process of buying your first home – right from the house-hunt to the house-warming.
    • 17 Jan 2018
      While the current property market may still favour buyers, it doesn’t mean that they shouldn’t be well prepared before putting in an offer to purchase.
    • 17 Jan 2018
      Lightstone lists Blair Atholl as the most expensive suburb with an average house price of R11.2 million, followed by Westcliff (R10.5 million), Dunkeld (R9.3 million), Sandhurst (R9.1 million) and Inanda (R7.2 million).
    • 17 Jan 2018
      As it currently stands, there are four main ways in which a home can be bought in South Africa, says Adrian Goslett, Regional Director and CEO of RE/MAX of Southern Africa, who adds that deciding in which legal entity to purchase the property is not a decision that should be entered into lightly, as each has its pros and cons.
    Subscribe to the MyProperty Newsletter

    Last Name  
    Email Address  
    Email Frequency
    Share this Page

    For Sale Property
    Rental Property
    More Options
    Connect with us