Home staging can create buyer appeal

While nothing new to the real estate market, the trend of home staging has seen an increase in popularity among sellers who want to create the optimum buyer appeal when placing their home on the market, says Adrian Goslett, CEO of RE/MAX of Southern Africa. 

He notes that preparing and getting the home ready for sale can have a very positive effect on potential buyer’s opinion of the property and home staging is just one of the ways that sellers can do this.
“It goes without saying that every seller wants to sell their home in the shortest possible time frame for the best possible price. In order for the seller achieve this, they need to make their home as appealing as possible to the highest number of potential buyers in the market. Estate agents use home staging as one of their marketing tools by highlighting the home’s best features. Essentially it is preparing the home for sale by using techniques that focus on improving the property appeal and transforming it into an attractive and welcoming space,” says Goslett.
A prime example of staging is a retail shop’s display window, where mannequins are used to allow the person looking in the window to see themselves wearing the clothes or using the product displayed. Goslett notes that home staging is similar in that it aims to showcase the home’s best qualities and entice the potential buyer to see themselves living in that home – it creates aspirations. 
“It is possible to have a home professionally staged by a skilled staging specialist, however this will come at a cost,” says Goslett. “Professional staging can include the rental of furniture or artwork, buying paint or wallpaper, as well as products that may be required to fix certain defects such as cracks in the wall or sanding wooden floors.”
He notes that sellers who would like to avoid the cost of a professional stager can make simple changes to their home themselves that could create a big impact. “There is a number of websites, television shows and other forms of information available to homeowners to assist them in making the most of their home and getting it ready for show day,” adds Goslett. “The home must be clean, inviting and exciting for potential buyers to view. The object is for buyers to not only want the home, but want it more than any other homes for sale in the neighbourhood.”
He notes that the initial step is to ensure that all clutter or unnecessary items are removed or packed away. “The idea is for the buyer to be focused on the property itself and not the items inside of it. If a room or space is overcrowded, be sure to remove some furniture to open the space up a little. If possible it is good to reduce the amount of items in the house to around half - so be ruthless in the selection of items. Hiring a storage unit while the home is on the market will help in storing pieces that the seller wants to keep, but don’t want in the house,” says Goslett.
He explains that with less clutter in the home, the spaces will appear bigger and will be easier to clean. “With less in the house it will be easier to have the carpets professionally cleaned, which will make a big difference and will leave the home smelling great. Taking the curtains down and washing them will also add to the pleasant aroma of the home. Fresh or new bedding will go a long way in sprucing up the bedrooms and having them look their best on show day,” adds Goslett.
According to Goslett, the way the home smells can have a huge impact on the sale of the home as good smells can conjure up positive emotions, while bad odours on the other hand will put potential buyer off. For example, nothing beats the smell of freshly brewed coffee or freshly baked bread on a show day – it is a really inviting smell to most people, Goslett explains.
Once the property has been de-cluttered, cleaned and smells good, the seller can start looking at possibly painting the walls, and rearranging the furniture. It’s best for each room to be as open and bright as possible. As a general rule the curtains or blinds should be open to let in as much light as possible and the lights should be turned on.
“It’s not always that big changes that make the most impact, sometimes it’s the little things that make all the difference. This includes things like ensuring the pool is blue and sparkling or that the lawn has been mowed. Small defects should be attended to such as replacing a cracked window pane or broken door knob,” says Goslett. “A nice touch is some fresh flowers on display, a welcome mat or fresh fruit in a bowl in the kitchen – all these little things combined will add to the appeal of the home and impress potential buyers,” he concludes.

  Comment on this Article

  Please login to post comments

Post to my facebook wall
Characters remaining

    Latest Property News
    • 24 Apr 2018
      The thing about the property ladder is that at some point in our lives we all have reason to want to climb a rung or two higher. Sometimes, it’s because we’ve outgrown our previous dream home, or because we want to be in a better neighbourhood that’s closer to work or to schools. Sometimes it’s because our circumstances have changed, and we’re taking care of elderly parents or relatives. Sometimes, it’s just because we want a property that reflects the financial status our hard work has won.
    • 20 Apr 2018
      Whenever changes in the political ecosystem of a traditional property market create uncertainty, smart investors begin to look elsewhere for new opportunities. Property experts at IP Global have analysed the trends and crunched the numbers to find new markets to explore in Europe and the United States.
    • 20 Apr 2018
      Energy and water self-sufficiency are increasingly important factors in home buyers’ choice of property – especially in Cape Town where the extreme drought of the past few years has made municipal supply costly as well as uncertain.
    • 19 Apr 2018
      During the last decade, rampant development has progressively transformed Cape Town’s property landscape with densification being the order of the day, but there are still one or two hidden gems like Scarborough which have retained their original character, offering an inimitable lifestyle and an attractive investment opportunity.
    • 19 Apr 2018
      The rental market is a cut-throat sector of the real estate market that waits for nobody. According to Adrian Goslett, Regional Director and CEO of RE/MAX of Southern Africa, first-time renters need to be fully prepared before they even start the process of looking for a place to rent in order to avoid the disappointment of losing out on their ideal property.
    • 19 Apr 2018
      Choosing to buy your first home instead of continuing to rent is a big decision that will usually take some time to put into action, but the sooner you can save up a sizeable deposit, the closer you will be to reaching your goal.
    • 18 Apr 2018
      Selling your home is no small task and as you will quickly find out, there are a lot of misconceptions about the process. Gerhard van der Linde, Seeff's MD in Pretoria East lists the top 5 misconceptions when you are selling your home.
    • 18 Apr 2018
      The Cape Town municipality is now installing water-management devices at properties that have been non-compliant with the new level 5 water restrictions and there are talks of fines between R5,000 and R10,000 for households that use too much water.
    Subscribe to the MyProperty Newsletter

    Last Name  
    Email Address  
    Email Frequency
    Share this Page

    For Sale Property
    Rental Property
    More Options
    Connect with us