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Hi-tech marketing for Witbank property

Home sellers in the Witbank property market are set to benefit from much wider exposure of their properties to potential buyers - thanks to an innovative marketing strategy put in place by the new RealNet franchise in the Mpumalanga town.


This beautiful double-storey home in the Witbank suburb of Ben Fleur is for sale through RealNet for R2m. it has five bedrooms, three bathrooms, three large living rooms, two large outdoor entertainment areas, a pool and a double garage.
 
The franchise, which opened in June this year, is now offering virtual tours as well as high-resolution aerial photographs to showcase top properties in luxury estates such as Bankenveld, says owner Pieter Loock, who notes that his franchise already has wide exposure on social media.
 
“Our new marketing programme will build on this platform for sellers who require exclusive marketing through RealNet and who offer properties with market-related selling prices."
 
The Bankenveld Estate on the banks of the Witbank Dam compares very favourably to other waterfront developments countrywide, he says, with top properties here now achieving selling prices of up to R12m.
 
The estate does, however, offer a range of homes, which are popular among local residents who are ready to upgrade to a more leisurely lifestyle, young professionals such as engineers active in the local mining industry and mine managers, as well as businessmen with long-standing supply contracts to the mines.
 
High security, sweeping views thanks to the sloping topography, and ample opportunity for outdoor activities such as hiking, biking and watching the game that roams the estate are among its other attractions.
 
Prices for homes away from the water’s edge start at about R2,5m and typically offer three bedrooms, two bathrooms, double garaging and a splash pool on a stand of around 800sqm. Spacious homes on larger stands achieve selling prices of between R3,5m and R5m.
 
Meanwhile, family homes in Witbank itself are in great demand, says Loock. "There is strong movement in the R900 000 to R1,3m price range, while larger homes with three or four bedrooms in the R1,3m to R1,6m price range are also finding ready buyers.”
 
Top homes in the most sought-after suburbs such as Die Heuwel and Ben Fleur (see photo) now achieve prices of up to R3,5m, but tend to move more slowly, he says.


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