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RE/MAX Foundation - National Initiative to benefit children in local communities

Following on from last year’s incredible success, the RE/MAX Foundation will once again be running their annual National Toy and Book Collection from 1 December 2014 up until 30 January 2015. With the help of the public, the foundation aims to up the ante this year and bring joy to even more under privileged children around the country.

“Christmas is a time for giving and a time to remember those who may not be as fortunate as we are. The Toy and Book initiative aims to uplift those in the community who may not have anything this Christmas. As an organisation we want to make a difference and want to help those who are not always able to help themselves,” says Adrian Goslett, CEO of RE/MAX of Southern Africa and director of the RE/MAX Foundation. “While the RE/MAX Foundation is supported by the RE/MAX offices, agents, buyers, sellers and business associates, an initiative such as this will only be a success if the people in the community step up to help us by providing donations. The response from the public was absolutely inspiring last year, but we are aiming to be able to give to even more children this year.”

He adds that the public will be able to drop off children’s toys and books at the local RE/MAX office in their area. To ensure that the local community benefits from the collections, each RE/MAX office will nominate a charity, crèche or orphanage in their area of operation that will receive all the toys and books. “This will ensure that those who choose to give will be supporting those in need in the local community in which they live and work,” says Goslett. “We want people to be able to support the communities they live in so that they can see the difference that their contribution has made to those around them. It is also about giving to something that you have a heart for and making the community a better place in which to live. Each community will know where help is needed and where their donations will make the most impact. It is a huge part of the RE/MAX brand ethos to have a positive impact on the communities in which we operate and the RE/MAX Foundation initiatives have given us another vehicle through which to do just that.” 

He notes that the campaign will be run over the two month period to ensure that as many children benefit from the initiative as possible. “Aside from the fact that we wanted to have the two months to maximise the impact of the initiative, 30 January is also a special day for RE/MAX as it is our Founder’s Day - the day RE/MAX was founded in the US 41 years ago.

Next year will also mark RE/MAX of Southern Africa’s twentieth year in the country servicing the needs of buyers and sellers,” says Goslett. “What better way to celebrate 20 years of real estate success, than by giving back to those in need?  Commemorating Founder’s Day, the donated toys and books will be handed over to the various charities, crèches and orphanages.”

The aim of the RE/MAX Foundation is to have an ongoing impact on the lives of young people in particular, and empower them to be the best that they can be. Currently the foundation supports a number of national beneficiaries and over 100 local charities around South Africa through various corporate social investment initiatives.

“What we do now will have an impact on the generations of the future. The RE/MAX Foundation aims to give back to local communities and uplift the next South African generation,” Goslett concludes.


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