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Spring and summer are ideal times to sell homes

“Although it is one of the most hackneyed and often repeated piece of wisdom that residential estate agencies communicate to their public, it nevertheless remains true that spring and early summer are ideal times to sell a home,” says Bill Rawson, Chairman of the Rawson Property Group.

“By that stage of the year,” says Rawson, “not only is the weather good but the long evenings make it easier for people to get out and look at homes and to meet estate agents. Then, too, many people will by then know whether they are to be transferred at the end of the year or if they are in line for earning more. It is also the period in which parents start looking for new schools for their children and it is an excellent time to present one’s garden and home in the best possible way.”

This last point, says Rawson, is exceptionally important and sellers cannot be reminded too often that every rand spent on smartening their home will be a good investment. Such initiatives as replanting the garden to give it more colour, upgrading and cleaning the swimming pool and, inside the house, cleaning all carpets, curtains and tiles can and do make a huge difference to visitors’ impressions. Above all, says Rawson, see that the approach to the home is looking good because this is the first thing that prospective buyers will see and it may well set the tone.

Anyone selling a home at the moment, added Rawson, should be looking back on a fairly lengthy period in which they have been able to achieve above inflation growth on their home’s value and they are therefore in a position to make a significant profit. The latest (November) Absa home loan indices report shows that despite a slowdown in price growth this year, medium and large sized homes have seen more or a less consistent growth path since early 2012 and on an annualised basis are now respectively showing 7 and 8% nominal growth increases. Average prices in these two categories are now R1,173,000 and R1,818,000 respectively.

“When you compare these prices to those of a decade ago,” says Rawson, “the old message is reinforced — investing in a home for their family to live in is the wisest move a family can make.”


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