Centre upgrade fuels interest in Old South suburbs

News that the 45-year-old Southdale shopping centre is undergoing a R70m revamp has added fresh impetus to the rejuvenation of the residential property market in this older suburb, as well as the surrounding areas of Booysens, Ridgeway, Robertsham and Turffontein.

3 Bedroom House for sale in Ridgeway, Johannesburg
So says Spencer Morby, area specialist for Chas Everitt International, who notes that large numbers of young buyers attracted by affordable pricing, good schools and the proximity of these suburbs to the Johannesburg CBD have been moving in and steadily upgrading their homes here for the past few years, to the benefit of the overall area.
“The city council has also put money into infrastructural elements such as the local roads and parks and the increased appeal of these suburbs is reflected in the fact that the average upper price limit for homes here has moved from around R700 000 in 2006 (when the property market was really booming) to about R1,4m currently. This has no doubt also played a role in the decision by the owners of the Southdale centre to go ahead with a multimillion-rand upgrade.”
Indeed, says Chris van Reenen, a director of 1Eighty which bought the centre two years ago, the company’s research ahead of the overhaul showed that Southdale had excellent prospects, as it enjoyed strong support from the employees of businesses in the area as well as residents of the densely-populated surrounding areas – who are mostly young (aged 20 to 44), middle-income people with families.
The upgrade involves the modernisation of the centre’s public spaces, expansion of its fashion and food offerings and the creation of more parking, and the first phase is due for completion in December. “This is another strong mark of confidence in this area and will, in turn, give more homeowners here the confidence to invest in improvements,” says Morby.
As it is, the area continues to grow in popularity among a wide range of homebuyers from working singles to young families to well-established business executives and professionals such doctors and lawyers, he says, with the major draw-card being the proximity of these suburbs to the centre of Johannesburg and quick, easy access via the freeway network or public transport.
“Affordability is, of course, also a big attraction for younger buyers, with one-bedroom flats available at prices from R350 000 to R750 000 and two-bedroom options on sale for between R550 000 and R800 000.
“For families, however, schools and colleges are also a very important consideration, and this area boasts some excellent public and private options, including the Robertsham and Winchester Ridge primary schools, Sir John Adamson and Hoërskool President.And comfortable family homes in quiet neighbourhoods close to these schools cost an average of around R1,2m.”
For young marrieds keen on renovating an older home, he says, there are fixer-up houses on stands of around 1000sqm available for around R850 000, while fully-renovated, more luxurious properties in these suburbs generally sell for around R1,3m.
Morby also says several mosques have also been built in the area in the past few years, and that this has of course also added to its appeal for many Muslim buyers from Lenasia and other suburbs further from the centre of Johannesburg.

  Comment on this Article

  Please login to post comments

Post to my facebook wall
Characters remaining

    Latest Property News
    • 18 Jun 2018
      Many home sellers are motivated to appoint estate agents because they know that the agency will carry the costs of advertising and marketing their property.
    • 18 Jun 2018
      When a property is sold when it has a tenant in occupation, the questions often raised are: “What happens to the tenant if the landlord sells the property?”, and what rights the tenant will have with regards to cancelling the lease or enforcing it, says Sunell Afrika, rentals manager for
    • 18 Jun 2018
      Sellers are often caught off-guard by the expenses incurred in the selling of a property. Just like there is no such thing as a free lunch, there is also no such thing as selling your property without incurring at least some costs.
    • 15 Jun 2018
      The second quarter of 2018 has proven to be the turning point for Midrand’s real estate market, especially the upper end which started to waver towards the end of a tumultuous 2017 with a notable drop in both sales and average selling prices.
    • 15 Jun 2018
      According to data recently released by FNB, the average age of a South African home buyer has increased from 38 to 44 this year. In an attempt to help first-time buyers enter the market sooner, Adrian Goslett, Regional Director and CEO of RE/MAX of Southern Africa, walks us through the steps of saving for your first home.
    • 15 Jun 2018
      Putting your house on the market can be a stressful process. There are so many decisions to make that will impact how quickly your house is sold and for how much you can sell it for. It’s a serious money game where you can’t afford to make the wrong decision.
    • 14 Jun 2018
      The word tourist describes someone who is visiting South Africa for a limited time and is probably not going to buy a property here – so why is the tourism industry so important to the real estate sector?
    • 14 Jun 2018
      Serengeti Estates has entrenched its status as one of Johannesburg’s most desirable addresses for a spectrum of homeowners with its launch of The Signature Residences, a new cluster village.
    Subscribe to the MyProperty Newsletter

    Last Name  
    Email Address  
    Email Frequency
    Share this Page

    For Sale Property
    Rental Property
    More Options
    Connect with us