Alberton real estate on the up and up

The lively Alberton housing market continues to go from strength to strength and has this year notched up sales worth at least R1,5bn, according to David Enslin, owner of the Harcourts 1 Vision franchise in Alberton.

Architect’s impression of the R1,8bn Mall of the South – the new regional shopping centre for Alberton and Southern Johannesburg
And strong demand in this diverse market is expected to lead to further growth in the near future with buyers graduating from lower-priced properties to larger and more prestigious properties, he says.
"Situated on Johannesburg’s south-eastern border, Alberton is already undergoing significant modernisation and densification and is now also drawing new commercial investment. For instance, anew upmarket shopping centre is in the pipeline to meet the needs of more affluent residents (see pic)."
Harcourts 1 Vision is currently involved in several densification projects in the suburb of New Redruth, where large 2000sqm stands are being subdivided to make room for small cluster developments of between four and eight units each. The franchise has now also relocated to spacious offices just off Ring Road West in this suburb.
Enslin adds that 88% of Alberton's residents fall into the LSM9 and LSM10 income groups and that 94% of all sales in the past 12 months were in the R400 000 to R3m range. Significantly, he says, entrants to the market are very active, with first-time registrations accounting for 64% of all sales – and about 50% of sales being for more than R800 000.
“Meanwhile buyers at the very top end of the local market are active in lifestyle estates such as the Meyersdal Nature Estate where prices start at around R3m,and the adjacent Meyersdal Eco Estate is still attracting buyers at prices from R8m upwards. The maximum listing price in the estate has now reached nearly R50m.”
One of the strong attractions of these estates, he says, is low density. In Meyersdal Eco Estate, for example, only 15% of the estate is being developed and residents enjoy large stands with an average size of 2000sqm. The remaining portion of the estate is reserved for wildlife and natural flora.
He also notes that the very active local market has translated to excellent sales this year for Harcourts 1 Vision, and contributed to agent Tessa Enslin being named as the Harcourts group's top sales consultant nationally for the number of units sold and fourth in the country for commission generated. She was also rated 71st worldwide among more than 8500 Harcourts consultants internationally.

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