RE/MAX Appoints national franchise development manager

Greg Stroebel has joined the RE/MAX of Southern Africa team to spearhead the brand’s national expansion and franchise development. 

Adrian Goslett, CEO of RE/MAX of Southern Africa, says that with more than 15 years of experience within the real estate industry and franchising, Stroebel brings about a wealth of experience and value to the brand as RE/MAX continues to grow its footprint across Southern Africa.

“It is a priority for RE/MAX of Southern Africa to continue to grow its agent base and brand reach over the next four years. We currently have over 2000 agents working throughout the Southern Africa region and we have plans to increase that number to 3000 agents by 2018. In order to accommodate the growth, we will need to open more franchises throughout the region and expand our market share within the real estate industry. This requires having the right people in place to ensure the success of the brand’s vision moving forward. Our goal has been to assemble the finest, most experienced team for RE/MAX of Southern Africa,” says Goslett.
Stroebel has distinguished himself within the property industry with experience in both selling property and owning a property franchise. Starting his property career in 1999 in London, Stroebel initially worked as a rental agent, however a year later he had moved into property sales in central London. Moving to South Africa in 2003, he started working for the second largest property group as an agent, selling property throughout Cape Town’s Southern suburbs. During 2004, Stroebel presented a proposal to start the group’s development division, which was approved. A year later the group had over R1 billion in stock and a significant market share.

Due to the economic conditions of 2008, Stroebel says that trading conditions and the property market changed and he was forced to make a career decision.  “Most of the office was retrenched and it was a very difficult time to move forward in the real estate industry. At the time I also had my own franchise in Plettenberg Bay, however once again due to the economic difficulties it was very challenging to gain momentum and to make a profit.  I was then offered a position as sales and marketing manager for another real estate brand based in Randburg, Johannesburg. While this was great opportunity to add stability to my family,  I never felt that the brand was a good fit for me and considered leaving the property industry altogether when a chance meeting came up with Adrian Goslett and Peter Gilmour, Chairman of REMAX of Southern Africa. I liked their approach in that they respect, and in fact, enhance the idea of true entrepreneurship within the industry. It got me quite excited to see that there was a brand that led from the front and always delivered on its promise to its staff and brokers, which filtered all the way down to the agents themselves,” says Stroebel.
He notes that the RE/MAX philosophy is that everyone wins and this concept has been widely adopted throughout the company. It is a concept which will never be compromised and is one which makes RE/MAX sustainable and ensures it will grow from strength to strength as the brand continues to excel.
“RE/MAX operates under complete integrity and delivers on its promise, which is why I joined,” says Stroebel, who will focus on expanding the RE/MAX of Southern Africa footprint and ensuring that the brand continues to offer the best services and benefits in the industry to its agents and franchisees.

“I am in a good place to offer value to the group through my experience with other brands and to grow RE/MAX even further in Southern Africa. My future goals for the brand would be to maintain the ethos and to further entrench RE/MAX as the market leader in South Africa. We have a passion for real estate and are an extremely focused group providing an avenue for professionals with an entrepreneurial mind-set,” Stroebel concludes.

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