select
|

Sign boards still an effective marketing tool

A lot has changed in the property market over the last decade in terms of the way in which business is concluded – especially with more and more buyers gaining access to the internet.

The internet has become one of the main advertising tools for real estate due to it being a fast and effective way to reach a number of buyers in a short time period. This is according to Adrian Goslett, CEO of RE/MAX of Southern Africa, who says that for many potential buyers, the internet provides easy access to a great volume of information with little effort.

“There is also the fact that many buyers resist spending time driving around looking for properties when they could search for properties on the internet from the comfort of their current home or office instead,” says Goslett. “We have also found that from a seller’s perspective, homeowners would rather have buyers be able to see their property over the internet and then make an appointment, than have their home open to strangers on show days. Security has become a concern for many sellers, which has pushed the focus of advertising homes away from the more traditional methods to the more modern media formats.”

Goslett notes that despite today’s age of evolving technology and the internet, along with all the marketing and advertising that a real estate agent will use to sell the property, a sign board outside a home is still an excellent lead-generating tool to attract buyers. In fact, according to research, a sign board outside a home is so effective that it can generate as many as ten buyer leads during the length of the listing agreement. This is provided of course it can be used in area the home is situated in. In certain areas, municipal bylaws body corporates and homeowner associations restrict the use of sign boards and show day pointer boards. “Despite these challenges, this simple yet effective method of marketing a home will provide further exposure of the home to more buyers, bearing in mind that not all leads generated will be buyers who are qualified to purchase the property.”
 
Goslett notes that while signs boards are still an effective form of marketing a property, it is vital that a qualified, reputable agent with the necessary knowledge answers the calls from potential buyers and investors interested in the property. “Many offices and agencies typically have an agent on duty to take incoming calls from potential buyers. While this serves a purpose, it is important to realise that in the event of this happening, many of the agents answering the lead calls on the property may not have sold a property in the last year. In fact, in some cases they know less about the property than the person making the call. This emphasises the importance of selecting the right agent and brand to market your property,” advises Goslett.
 
He adds that regardless of whether modern or traditional methods are used to market a property, sellers need to ensure that the agency they choose to list their property has a system in place which forwards all lead calls coming into the office directly to the agent who is working with and marketing the property. “The bottom line here is that the person who knows the property best is the one who will handle the calls from potential buyers. This is the most effective way to ensure that the marketing strategy serves the goal of finding the right buyer,” Goslett concludes.


  Comment on this Article

  Please login to post comments

Post to my facebook wall
  
2000
Characters remaining


    Latest Property News
    • 15 Jun 2018
      The second quarter of 2018 has proven to be the turning point for Midrand’s real estate market, especially the upper end which started to waver towards the end of a tumultuous 2017 with a notable drop in both sales and average selling prices.
    • 15 Jun 2018
      According to data recently released by FNB, the average age of a South African home buyer has increased from 38 to 44 this year. In an attempt to help first-time buyers enter the market sooner, Adrian Goslett, Regional Director and CEO of RE/MAX of Southern Africa, walks us through the steps of saving for your first home.
    • 15 Jun 2018
      Putting your house on the market can be a stressful process. There are so many decisions to make that will impact how quickly your house is sold and for how much you can sell it for. It’s a serious money game where you can’t afford to make the wrong decision.
    • 14 Jun 2018
      The word tourist describes someone who is visiting South Africa for a limited time and is probably not going to buy a property here – so why is the tourism industry so important to the real estate sector?
    • 14 Jun 2018
      Serengeti Estates has entrenched its status as one of Johannesburg’s most desirable addresses for a spectrum of homeowners with its launch of The Signature Residences, a new cluster village.
    • 14 Jun 2018
      Keen interest shown at an international event in Hamburg last month has revealed that German investors have a surprisingly healthy appetite for South African real estate, especially those in the market for retirement properties.
    • 13 Jun 2018
      Well located urban properties, from that convenient city pad to the family townhouse or the coveted buy-to-let property can provide buyers with great investment returns over the long term. This is according to Fine & Country which have a number of offices in Johannesburg specialising in the sale of urban properties.
    • 13 Jun 2018
      A R200 million 51-unit luxury apartment project on a vacant lot at 169 Main Road Green Point places the capstone on the radical transformation of the stretch between de Waterkant and Glengariff Road.
        
    X
    Subscribe to the MyProperty Newsletter

    Name  
    Last Name  
    Email Address  
    Email Frequency
    select
    X
    Share this Page

       
    For Sale Property
    Rental Property
    More Options
    About
    Connect with us
    FEEDBACK